How to Build Links That Earn You Attention


Link building remains as one of the effective strategies to rank websites. Those who say otherwise may be doing it wrong. If you know how to build the right links, your website’s performance is bound to shoot up.

What is the secret to building links that get your brand out there? Here’s what the experts of a digital marketing agency in Hong Kong say:

1.    Start with social media.

According to statistics, the number of active social media users has reached 3.5 million. That means social media is a treasure trove for link building opportunities. In Twitter, you can add links to your bio and tweets. While this doesn’t provide much in terms of authority, it can drive traffic to your website. You can also use social media to connect with influencers and look for link building opportunities. For instance, you may have a business connection on LinkedIn who may be willing to accept links for their website – given that they’re relevant to your industry.

2.    Post on Quora.

Quora has over 200,000 visitors every month, and it’s a free platform where you can share knowledge with different users. However, this doesn’t mean you can simply drop a link on a Quora post. You need to provide value when answering. Provide your expertise on a specific subject and include a link that’s contextually relevant to the topic and your answer.

3.    Get to guest posting.

While some may say that guest posting is dead, it’s still one of the go-to strategies of many SEO professionals. Guest posting helps you acquire editorial links from high authority sites, which can boost your SEO. When sending a guest post, there are two things you need to remember: quality content and industry relevance.

These are just a few things that can help you leverage link building for your brand. If you’re ready to start, talk to your SEO provider about link building strategies you can use.